2 Ways to Earn More Money from Your DJing
Have you tried putting your prices up, and then realised your diary was looking a tad sparse?
Often, a client will only pay more if they
believe they will be getting a better service or more for their money.
Here are two possible methods you can use to enhance your service and,
ultimately, raise your fee. Both have been proven to work, so it’s down to
personal choice.
1. The Inclusive Method
Everything you can throw into your service is included in the price. This
could be things like up-lighters, ‘love’ letters, low lying fog, cold spark
machines. You could also look at alternatives to just dancing by including
activities such as competition dance offs, games, kids entertainment early
doors, a spot of line dancing or a game show.
You would promote it by saying
everything you want all for one price with no hidden extras. This way,
you quote a higher than average price but you can justify it with the amount
of extras that are included. As well as naming the extras to your client,
you would need to explain the benefits of them too (see previous article
called ‘So What’).
For example, including a game show in your evening
adds entertainment for those who don’t want to dance and provides a platform
for fun and laughter.
Another example is the up-lighting; it enhances
your venue and creates a magical ambience. It can transform a plain room
into a majestic one. The colours can be changed to suit your colour scheme.
2. The Add on Method
Charge what you’ve always
charged but arrange a face to face meeting with them early on. At the
meeting, show them photos and videos of other services or ‘extras’ that you
can provide at a ‘discounted’ rate if booked as part of the package. All the
above items in method 1 can be used as chargeable add-ons.
Both methods rely on your
selling techniques. Three magic ingredients you need to achieve this are
good photos of guests enjoying themselves, videos with original sound (not
over dubbed with a pointless sound track) and testimonials from past
clients.